Peer-reviewed journal article
Heřmanová, Marie. 2022. „Sisterhood in 5D: Conspirituality and Instagram Aesthetics.“ M/C Journal 25 (1). Available from:

The article explores the proliferation of conspiracies in female dominated spaces on Instagram, specifically among spiritual influencers who base their authority and influence on a combination of wellness culture practices and conspirituality narratives. It uses the example of a prominent Czech spiritual influencer Helena Houdová to illustrate the blending of spiritual, aspirational and conspiracy content among Instagram influencers and it argues that the specific aesthetics of Instagram conspiracies needs to be understood in the context of gendered, predominantly female “third spaces” in the male-coded global digital space.

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