Pivo v české společnosti v roce 2007 pohledem sociologického výzkumu. Konzervativní rysy konzumace piva v České republice

The article informs of the result of Public Opinion Research Centre [Institute of Sociology of Academy of Sciences of Czech Republic] 2007 survey that is a part of long-term project of the place of beer and pubs in Czech society. It deals with the topic of beer traditions in Czech society especially with their historical roots and contemporary manifestation in the shape of brand fidelity, regional patriotism or openness to new beer experiences. The topic of the position of non-alcoholic beer is also mentioned.