Public and Media: Comparative Analysis of Public Agenda-setting

The proposed project aims to map out, analyse and describe agenda-setting and agenda-linking

processes in the Czech public and in the Czech mass media agenda. To get the necessary empirical data, in an empirical survey, the bidding team aims to apply the agenda-setting theory in a comparative analysis of Czech media and the hierarchy of issues reflected by the Czech public. The "first-level analysis" is necessary for further agenda-setting research which has not been undertaken on a systematic level in the Czech Republic so far. Public agenda will be studied by the Public Opinion Research Centre of the Institute of Sociology of the Academy of Science of the Czech Republic (SOÚ AV CR) through a representative panel of respondents the media agenda will be examined by the Department of Media Studies of the Institute of Communication Studies and Journalism, Faculty of Social Science, Charles University, Prague (KMS IKSŽ FSV UK) through a representative sample of media content.

Co-researcher: Mgr. Vlastimil Nečas, KMS IKSŽ FSV UK